Best New Platform or Service: iQ media

By | 2015-11-04T16:22:46+00:00 March 25, 2015|Innovation, SXSW, Technology, Video, Viewpoints|

Intelligent searches for new media

In just a few years, the media landscape has exploded from a handful of outlets to a sprawling jungle of user-generated content. Understanding how brands live in these spaces has become a daunting task, and things aren’t getting easier. Every other week there’s another fresh-faced media startup making its debut, and brand teams are reeling. It’s never been harder to get an accurate snapshot of a brand’s footprint, but iQ media has set out to change that.

iQ media has developed an intelligence platform that puts the power of an entire strategy team into one dashboard. A single keyword search pulls relevant, cross-platform content for insight on paid, earned, shared, and owned media, and logo recognition technology ensures a complete picture of where a brand stands. iQ media empowers users to follow the story of exactly when, where, and why brands are interacting with people in both new and traditional media. 

From a strategic standpoint, it’s the system that enables brands to keep abreast of their positions in an ever-changing market. And that’s why we’re nominating iQ media for the Best New Platform or Service.

Be sure to check back soon for more exciting GameChanger nominations from SXSW 2015!

About the Author:

Anne Davison

SVP, Strategic Planning/Business Development

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