There is nothing like the power of a true story to bring a disease or treatment story to life. But let’s be honest, trawling the vast ocean of social media to find those stories can be a nightmare. That’s where Storyful comes in. This unique content aggregating platform not only helps you find the kinds of real-life content and video that will connect with your audience in a meaningful way—it also verifies and licenses the content for you. What’s not to love about a platform that saves you a lot of administrative pain and provides you with the kinds of stories that speak directly to the heart of your audience?
Best New Platform or Service: Storyful
About the Author: Alec Pollak
VP, Director of User Experience and Content Marketing