Best New Wearable: Cyrcadia

By | 2016-11-04T16:57:20+00:00 March 23, 2015|Oncology, SXSW, Technology, Video, Viewpoints|

Every 19 seconds, a woman is diagnosed with breast cancer. To address this crippling health issue, Cyrcadia Health decided to go straight to the source: creating a bra-insert, called iTBra, that accurately detects the earliest signs of breast cancer.

Here’s how it works. iTBra contains tiny internet-connected sensors that heat-detect circadian metabolic changes over time, which are associated with breast cancer.  The data is then wirelessly transmitted to the smartphones of women and their doctors, primed for immediate analysis and intervention.

iTBra is nominated for Best New Wearable because it puts the possibility of real breast-health awareness into the hands of the consumer.  Now that’s what I call woman’s intuition!

About the Author:

Joyce Griggs
SVP, Client Services, @griggsnyc


  1. Chris March 23, 2015 at 5:00 pm

    This is just the tip of the iceberg, and it’s great too see wearable technology making its way into more and more areas, especially ones relevant to such a large percentage of the population. Great product.

  2. Kate Bressand March 23, 2015 at 5:00 pm

    Thanks for your POV, Chris! We’ll certainly be following Cyrcadia Health and look forward to sharing our GameChanger of the Year Awards soon.

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