Every 19 seconds, a woman is diagnosed with breast cancer. To address this crippling health issue, Cyrcadia Health decided to go straight to the source: creating a bra-insert, called iTBra, that accurately detects the earliest signs of breast cancer.
Here’s how it works. iTBra contains tiny internet-connected sensors that heat-detect circadian metabolic changes over time, which are associated with breast cancer. The data is then wirelessly transmitted to the smartphones of women and their doctors, primed for immediate analysis and intervention.
iTBra is nominated for Best New Wearable because it puts the possibility of real breast-health awareness into the hands of the consumer. Now that’s what I call woman’s intuition!