FOCI Conference: Exploring the Role of Decision Science

By | 2016-08-02T12:06:11+00:00 June 24, 2014|Events, Innovation, Shot of JUICE, Viewpoints|

Since returning from the FOCI Conference, Roxana Bannach-Lin, EVP, Strategic Planning/Business Development, has been talking up the importance of having social currency to drive powerful word-of-mouth promotions. She’s been asking, “What is your brand’s peanut butter?” She’s been insisting on thinking beyond traditional research methodologies and insight gathering to gain empathic insights.

What is she talking about? Watch the video for some of today’s most innovative ideas in understanding why people do the things they do and how to engage with them in ways that are the most meaningful to them.

About the Author:

Joan Wildermuth
EVP, Global Creative Director

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