As the year draws to a close, we start to look forward to what the new year will bring. I’m looking forward to seeing the following 4 digital trends take off in a big way in 2015:
Defined by Webopedia.com as “a massive volume of… data that is so large it’s difficult to process using traditional database and software techniques,” big data is gleaned from connectivity through infrastructure woven throughout daily life. Big data is rapidly securing its place in the marketing world as a powerful tool to leverage in making optimal decisions in so many areas—healthcare, sports, marketing, financial trading, and security to name a few.
Per Wikipedia, “the sharing economy (sometimes also referred to as the peer-to-peer economy, mesh, collaborative economy, collaborative consumption) is a socio-economic system built around the sharing of human and physical resources.” The peer-to-peer rental market offers up applications such as AirBnB, Uber, and Spinlister, which provide platforms for peer-to-peer exchanges of goods and services. More and more consumers are growing comfortable with this model and we will see many more opportunities to rent or share our personal goods and services rather than purchasing them outright.
Music, news, sports, and entertainment will be largely created for and streamed via platforms such as Spotify, Netflix, SoundCloud, Pandora, and YouTube. Dana Brunetti’s House of Cards sparked an avalanche of original content for Netflix and other streaming services are following suit. Policy will be further shaped around streaming content in order to protect the artists as users migrate from bundled cable subscriptions to streaming platforms for their content.
Glasses, watches, wristbands, headbands, ankle-bands, clothing with wire mesh, implanted “smart” teeth, and even “smart” contact lenses will increase in popularity—as consumers become more comfortable with the connectivity of them all. Global spending on wearable devices is estimated to grow from $9 billion in 2014 to $218 billion in 2019.
While none of these ideas are new, 2015 is the year they will all begin to take hold, gain momentum, and become an integral part of all of our lives.
We’d love to hear from you. What trends do you feel will make a big impact on our lives in 2015?