I want to tell you about the three little chatter boxes JUICE Pharma cooked up for our 2016 Innovation Expo.
We’ve been talking about chatbots a lot around here. Chatbots and the messaging apps they inhabit are big today and only getting bigger.
Is this why the likes of Facebook, Microsoft, Google, and Apple are spending billions on messaging app acquisitions and upgrading their own apps with more and more sparkle and smarts? (Yes.)
Do chatbots signal the demise of apps? (Mostly yes.)
For more on our chatbot POV, check out the article in PM360 magazine.
Right now I want to show you a few demos. We created them to show some possible chatbot healthcare applications to our clients and internal teams at JUICE. We asked the question, “What sort of healthcare experiences could chatbots really handle?” We came up with more than we needed but settled on three in particular…
Branded Product Information Chatbot
A Branded Product Information Chatbot could allow users to access valuable materials quickly, easily, and from any device. It could explain an MOA, play the role of a doctor in an interactive discussion guide, or provide instant access to a co-pay card. And by driving users to engage with a branded chatbot, brands can identify a host of qualified leads.
Unbranded Disease Information Chatbot
Getting information about a disease can be tough, especially when the disease is complex and the patient is inexperienced. With an Unbranded Disease Information Chatbot, the user can gather all of the needed information from one place, in a friendly and familiar environment.
Sleep Coach Chatbot
Chatbots can offer app-like functions beyond just a simple exchange of information. For example, in our third demo, we imagined a chatbot that could act like a coach with advice and assistance for a patient. For our demo we created a sleep coach. Within the course of the dialogue with the Sleep Coach Chatbot, users establish how much sleep they need in a night, when they would like to turn in, and what optional reminders they’d like set. The chatbot sends helpful reminders, as messages, to make sure the user is ready for sleep at bedtime.
The guests at this year’s Innovation Expo were given a small taste of the exciting experiences JUICE Pharma has in store for our burgeoning chatbot practice. Attendees immediately recognized the value of a chatbot to improve adherence, encourage healthy patient behavior, or simply answer HCP, caregiver, or patient questions—all in a regulatory-compliant way.
From simple chatbots with fixed responses, to more robust natural language processing for lifelike conversations, chatbots are capable of addressing a wide range of use cases. And as artificial intelligence continues to improve, chatbots will handle increasingly complex requests.
At JUICE Pharma, we’re committed to innovation, and our chatbots are the latest example. Don’t believe it? Just ask our bots.