How can data and analytics drive customer experience? | TechQuest at SXSW 2018

By | 2018-03-12T18:10:20+00:00 March 10, 2018|Digital Strategy, SXSW, TechQuest, Viewpoints|

The health care system has become fragmented and increasingly complex. Adding to this complexity is the volume of data brands have to sift through to generate insights about what customers want. Despite this complexity, consumers still expect experiences with brands to be customized and personalized to them as individuals. Here are a few ways health brands are making sense of it all, and using data and analytics to create exciting omni-channel experiences for customers.

About the Author:

Kofi Annan
Senior Digital Strategist

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