How can social media be used to build a cult brand? | TechQuest at SXSW 2018

By | 2018-03-14T14:35:57+00:00 March 14, 2018|Digital Strategy, SXSW, TechQuest, Viewpoints|

How do you build a brand consumers don’t just care about, but instead one they religiously advocate for. Today social media is an integral part of turning people’s fondness for a brand into die-hard loyalty. With the right approach a brand can use social to achieve cult-like status by giving their customers something to believe in that goes beyond the product they’re selling.

About the Author:

Kofi Annan
Senior Digital Strategist

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