The 2015 MM&M Awards was a night of glitz, glamour, and a gold for JUICE Pharma and its client partner, Acorda Therapeutics, Inc.
A finalist for the Best Multichannel Campaign (Mid-Size Budget), “The Moment of Truth” campaign seeks to reach younger patients with multiple sclerosis, help them recognize the impact of walking difficulty, and motivate them do something about it—ask for Ampyra, also known as “The Walking Pill.”
As excited and grateful as the team was to win, the night was a true testament to the solid partnership between JUICE and Acorda Therapeutics and the teamwork that made it possible to create such an emotionally charged, effective, and now award-winning consumer campaign.
You can read more about the finalists and winners here.
Hats off to the team!