Every year, for the last 4 years, The Young Womens Leadership School (TYWLS) has visited JUICE for a day of fun while learning about the pharmaceutical advertising industry. This year was no different.
What did the agency visit consist of?
During their visit, these high school students received an overview of JUICE and our culture while also going on an office tour. They participated in a photo shoot and created mock advertisements to promote their school with the help of JUICE creative teams.
The girls were very excited to get started and wanted to ensure that their ads had true stopping power. It was interesting for me to see how the students had such strong opinions about the appearance of their ads and the overall tone they wanted to convey. They wanted to properly portray their schools mission, putting an emphasis on their schools high college acceptance rate and the all-girl bonds that they have formed while in attendance.
As a copywriter, I know what a challenge it can be to come up with the perfect headline?especially when there are so many important ideas to communicate in such a small space. Taking the girls through the brainstorming process and discussing which copy options worked best, and why, was truly an eye-opening experience for all of us.
Are initiatives like this helpful to the community?
Being a part of this event for 2 years now, it has been extremely rewarding to share my own personal experiences while both interning and working full-time at JUICE.
Our main goal was to inspire these students while also giving them advice about their future career choices. In turn, the JUICE team was also very inspired by the ambition and creativity of these young women. I personally look forward to some of these girls potentially embarking on careers in advertising themselves.
The students perspectives of their school really shined through on the ads that were crafted. It goes to show that you are never too young to develop and appreciate good creative work.
Be sure to check out the mock ads created by TYWLS below!
How has your company participated in similar community initiatives??
Let me know!