JUICE Innovation Expo 2013

By | 2016-11-04T16:58:07+00:00 July 17, 2013|Events, Innovation, Viewpoints|


JUICE Innovation Expo 2013

The JUICE Innovation Expo—an annual 2-day event that showcases new innovative technologies and services that can elevate the impact of the pharma marketing mix—was held on July 10-11, attended by more than 200 pharma professionals including marketers and agency personnel.

According to Forrest King, JUICE Managing Partner and Chief Innovation Officer, “When we created this format 3 years ago it was to satisfy 2 objectives: First, to infuse new innovative ideas into the agency’s brand-planning recommendations that would complement more traditional tactics; and second, to offer our clients a dynamic assembly of future-focused marketing opportunities to consider on behalf of their brands.”

Positive feedback from pharma marketing attendees

“We came away with many new and innovative ideas to help jumpstart our launch.”

“With a reduced field force, this helps us discover new ways to engage our customers.”

“It was a great and efficient use of our time to get all these companies in one spot.”

A year-long effort to find the right partners

As part of this ongoing commitment, JUICE regularly participates in conferences and events that promote innovation and state-of-the-art communications. For example, each year, a JUICE taskforce attends South by Southwest to vet the abundance of cutting-edge companies that offer products that could positively impact pharma marketing—to both professionals and the healthcare consumer. Select companies are then invited to participate in the annual Innovation Expo.

“We’re here to close the gap between innovative thinking and program execution,” says Ben Putman, Director of Emerging Media and Technology at JUICE. “Gathering all of these companies under one roof provides a dynamic forum to familiarize marketers with what’s out there, to help them visualize the value, and to distill the potential benefits to prospective customers.”

In addition to the main exhibition floor, the state-of-the-art JUICE Production Studio offered attendees a free green-screen video experience, professional portraits, and demos of new tablet and mobile-based technologies.

Participating Companies

The following companies shared the latest and greatest innovative products and services that could enhance the promotional impact of brand marketing plans.

Affinnova: A global marketing technology company that dramatically improves innovation and marketing success rates. www.affinnova.com

Americhip: The global leader in the design, development, and manufacture of Multisensory® advertising
and marketing technologies to the world’s top advertising agencies and Fortune 500 companies. 

Badgeville: The global gamification leader—powering gamification and behavior analytics programs for the Fortune 1000, and the world’s most innovative companies. www.badgeville.com

DoctorDirectory.com: The leading independent online directory for finding a healthcare professional by specialty—a free service to both professionals and prospective patients.  www.doctordirectory.com

Doximity: The Physician’s Network—convenient and HIPAA-secure; free on iPhone, Android, and the Web. www.doximity.com

Google: Multinational corporation specializing in internet-related services and products, including search, cloud
computing, software, and online advertising technologies.  

Health 2.0: Promotes, showcases, and catalyzes new technologies in healthcare through worldwide conferences, code-a-thons, prize challenges, and more. www.health2con.com

Neuro-Insight: A market research company that uses unique brain-imaging technology to measure how the brain responds to communications. www.neuro-insight.com

Physicians Interactive: The leading digital sales and marketing partner for life sciences and pharmaceutical companies, empowering physicians to do more.  www.physiciansinteractive.com

QualityHealth: Designs programs that engage the largest number of consumer prospects by removing barriers to appropriate treatments for better health outcomes. www.qualityhealth.com

The Supertouch Group: A company whose mission is to generate wonder through simple, fun, entertaining, and educational uses of interactive technology. www.supertou.ch

Thismoment: Software powering social experiences for leading brands, with strong Google/YouTube connections, allowing for social media cross-posting and comment moderation. www.thismoment.com

Wellness Layers: Portal ecosystems and mobile applications for clients in the health and wellness industries. www.wellnesslayers.com

WorldOne Interactive + Sermo: Global engagement and collaboration among millions of online medical professionals, resulting in real-time insights and opinions on issues and trends across the healthcare landscape. www.sermo.com

JUICE Strategic Workshops: Offering customized workshops that help stakeholders achieve consensus on the key strategic milestones that will propel their brands to greatness. www.juicepharma.com

JUICE Production Studio: State-of-the-art interactive solutions for all web- and mobile-based platforms; full suite of video and digital technologieswww.juicepharma.com


For a jolt of JUICE innovation, contact our Director of Emerging Technology, Ben Putman.

About the Author:

Ben Putman
SVP, Creative Technology and Innovation

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