When creating engaging content for videos, consumers attentions are only lasting 1.7 seconds, that’s not a long time for us to get our message across! Let’s begin to think about how we can create engaging content in a short, authentic, and relatable way.
KYLEIGH DOOLEY: I’m Kyleigh Dooley and I’m a Creative Producer at JUICE Pharma. I’m here to talk about how we can continue to engage our consumers through video content.
All right, guys, I’m going to throw some numbers at you. Did you know that 70% of people view content on the go? 20% have a little bit more time to dig into the content that they’re seeing. 10% have time to sit down and watch a long-form video. So when creating content, and engaging content, we have to think about all three and who we’re really targeting.
A couple of ways that we can engage with our customers is keep the video short, keep it relatable and keep it authentic.