Recently, JUICE Pharma Worldwide partnered with the Digital Health Coalition to unveil “Essential Elements,” an unbiased, independent review of the mobile health landscape, to the CBI Mobile Innovation Summit audience in Philadelphia, PA. Here’s our video playlist of the event in 3 parts.
Mark Bard, cofounder of the Digital Health Coalition, describes the rigorous selection process used to find examples of best practices in mobile web optimization. Bard introduces his fellow presenters Robert Palmer, EVP, Managing Director, and Alec Pollak, VP, Director of User Experience, from JUICE Pharma Worldwide, and discusses the rationale for developing the “Essential Elements” presentation.
Palmer explains why an analysis of mobile health websites is called for. As smartphone ownership expands exponentially, more and more Americans—both doctors and consumers—use smartphone technology to search for the health and medical information they need. The problem, as outlined by Palmer, is that few healthcare websites are mobile-optimized for smartphones—and most doctors just won’t stick around for that.
Pollak presents the 4 essential elements of mobile web. Using an Aristotelian model originally designed to reflect the classical “essential elements of the universe,” Pollak and Palmer lay out a framework for mobile web best practices that encompasses design, touch, content, and speed. Their presentation includes examples of mobile-optimized websites (selected from top pharmaceutical brands) that represent best practices in each area.
Visit the Digital Health Coalition website to download the full presentation.
The Digital Health Coalition, a nonprofit organization with 501(c)(3) status, was created to serve as the collective public voice and national public forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services.
Have you come across any great mobile pharma websites? Have some best practices of your own? Please share in the comments below.