SXSW 2014: You Got Them to Do What? Behavior Change in Healthcare

By | 2016-11-04T16:57:52+00:00 March 11, 2014|Innovation, SXSW, Technology, Viewpoints|

In the session entitled You Got Them to Do What? Behavior Change in Health, speakers included: Andrew Rosenthal, Business Dev, UP of Jawbone, Elliot Cohen Co-Founder of PillPack, Ryan Panchadsaram, Senior Advisor to the US CTO at The White House, and Yifan Zhang, CEO and Co-Founder of Pact. Inc. Here, the speakers suggested that we all stop talking about behavior change and just go crazy brainstorming solutions for things that the consumers really care about. We should focus on things that people would use and build solutions based on their lives and what is important to them.

If you are motivated by cold hard cash, check out PACT. They recognize that getting fit and staying healthy is hard, and they use cash stakes to help you achieve your goals. It works like this: you make a weekly pact to exercise more or eat healthier, then set what you’ll pay other Pact members if you don’t reach it.  You earn cash for living healthy, paid by members who don’t. Or you pay.

If it’s a simple solution to organizing and understanding your prescriptions, PillPack is for you. PillPack is a full-service pharmacy that delivers a better, simpler experience through a combination of convenient packaging, modern technology, and personalized service.

If it’s data you want and access to all of your health records gets you excited, check out to learn more about the Blue Button Pledge.  Designed to empower individuals to be partners in their health through Health IT, the Blue Button Pledge is a voluntary mechanism by which organizations and individuals commit to looking for ways to increase access to and use of your own health data.

And, if connecting cause and effect get you jazzed, wearable devices like Jawbone allow us to measure our behavior to get insights that we can act upon.  Understanding how we sleep, move, and eat can help us make better choices.


KEY TAKEAWAY: Behavior change is hard. Solutions designed around people’s lives and what is important to them have the best chance for success. 

About the Author:

Colleen Carter
EVP, Business Development

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