Each year PM360 asks industry professionals to choose the very best healthcare ads out there. This year, there were 10 categories, 5,000+ peer votes, and a victory for JUICE Pharma Worldwide with a Gold win for best App.
This win is a particular source of pride for many reasons: not only is it in the digital space, in a medium piloted for Merck by the JUICE Vaccines team, but it also demonstrates a wildly successful cross-brand partnership. Though this looks like one iPad presentation, it is actually 5 presentations seamlessly merged together, each of which has individual strategic, content, and creative needs, each of which has individual clients and each of which has separate medical/legal reviewers. A sophisticated and open-minded approach on the part of all parties, at every level, made the effective execution of this App possible.
The whole team is excited and thankful to PM360 and our peers in the biz for acknowledging this herculean effort with their seal of approval.