Top 5 Health 2.0 Trends for Pharma 2014

By | 2016-11-04T16:57:54+00:00 February 11, 2014|JUICE TRENDSPOT, Technology, Viewpoints|

TRENDSPOT: Discovering the Future in 2014 Series

At JUICE, I study the latest trends and technologies to bring these new and exciting opportunities to our clients. To kick start 2014, let’s explore this rapidly changing world over the next couple of months as part of our TRENDSPOT: Discovering the Future series. These posts will take a look at a wide range of trending topics, from changing millennial digital behavior as they come of age to the impact of Google Glass on HCPs. I hope you find that these insights expand your thinking and add value to your innovation efforts.

In the first post of the series, I would like to kick us off with the 
Top 5 Heath 2.0 Trends for 2014.


This past fall, Dori Stowe, SVP Consumer Digital Strategy, and I attended the inspiring Health 2.0 conference in San Francisco. Many of the greatest innovators and technologists in healthcare come together to present and discuss the hottest startup companies and products set to advance patients and doctors to the next level.

Here are the 5 trends that stood out at:

1. Quantified Self and trackers go from fringe to mainstream

Source: jawbone.com

Source: jawbone.com

New devices like Fitbit and Jawbone had rapid adoption in 2013. Not only do they let users track their personal data, but now we’re seeing this data be used in healthcare – like predicting surgical recovery time using FitBit information.


2. Beyond measurement to augment your reality

Source: www.google.com/glass

Source: www.google.com/glass

New devices such as Google Glass provide surgeons with hands-free and real-time patient data. Additionally, a new and novel technology, virtual therapist simulators, can measure your emotional and physical state and is being tested for psychiatric research. It has no bias as a live person would, and it is currently being tested to evaluate Post-traumatic Stress Disorder.

3. Patient ownership of patient health records

Source: mana-health.com

Source: mana-health.com

As of January 1 2014, we are in charge of our own health records. There are companies developing apps that let patients store their digital health records in one place. Mana Health, located in NYC, is one company striving to harness healthcare data to increase patients’ involvement in their well-being.

 

4. Non-health factors determine health

Man sweating, biting fingernails

Man sweating, biting fingernails

In a discussion session, known as the “unmentionables,” it has been found that certain factors—financial stress, relationship issues, caregiving, spirituality, and exercise—dramatically impact health. Better patient outcomes will come from increased physician and patient awareness of their affect.

 

5. Top-down policies are releasing large data sets

Source: Health.Data.gov

Source: Health.Data.gov

 

New policies put power in the hands of health consumers. Newly released US cost data sets reveal vastly different hospital billings for the same procedures. Data transparency like this will help standardize and lower costs for everyone.

These trends are set to change the healthcare world over the next few years. What health trends have you been watching? Please leave your comments below.

 

Want to find out how these and other trends will affect your business in 2014? 
Contact Ben Putman at bputman@www.juicepharma.com to learn more.

About the Author:

Ben Putman
SVP, Creative Technology and Innovation

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