TRENDSPOT: SXSW “Designing Habits: From Big Data to Small Changes”

By | 2016-11-04T16:58:06+00:00 July 24, 2013|JUICE TRENDSPOT, Viewpoints|

In this episode of JUICE TRENDSPOT, Alec Pollak and Roxana Bannach-Lin discuss the importance of building human emotion into technology to promote change, as presented at SXSW 2013.

With new, affordable sensors and self-tracking apps, we can capture a tremendous amount of data around people’s health and activities. However, as Michael V. Copeland, Senior Editor at Wired, discussed in this SXSW session, data can only produce positive behavior change when it can be made personal.

When deciding how to use data, it’s essential to consider that people don’t do things because of logic, but for emotional reasons. By considering what’s at the heart of people’s goals when we develop programs or apps, we’ll have a better chance at getting through to them and enabling them to make a
change in their lives.

Social media is an area that can be used rather effectively to keep users engaged on a personal level, even when it comes to emotional topics such as health issues. Instead of talking with friends, people are more likely to talk about their health online on anonymous websites.

TREND: Leveraging emotional drivers promotes healthy change

This JUICE TRENDSPOT episode features: Alec Pollak, VP Director of User Experience, and Roxana Bannach-Lin, EVP Strategic Planning/Business Development, of JUICE Pharma Worldwide.

For more information:

SXSW Description: Designing Habit: From Big Data to Small Changes

Presenters: Jeffrey Holove, CEO of Basis Science Inc.; Michael V. Copeland, Senior Editor at Wired; Steph Habif, Healthcare Design Strategist at Stanford University; and Tim Chang, Managing Director at Mayfield Fund

Session Details:

We all know there are vast amounts of data about our lives – our spending, our browsing, our activity – being collected daily. With the recent explosion in inexpensive sensors and self-tracking apps, we can capture new insights in personal health and activity data. However, the data is only truly valuable if it can be turned into positive behavior change. A panel of leaders in venture capital, health technology and the research world, discuss the key enablers to tackling this challenge: the use of visualization to make volumes of data easily understandable to the average consumer, leveraging gamification and social mechanics to keep users engaged, and the science of habit design to actually create behavior change. The panel will be moderated by Michael Copeland, Senior Editor at Wired, who has a particular interest in Big Data and the implications for entrepreneurs and consumers.

About the Author:

Ben Putman
SVP, Creative Technology and Innovation

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