TRENDSPOT: SXSW “How to Rank Better in Google and Bing”

By | 2016-11-04T16:58:03+00:00 September 5, 2013|JUICE TRENDSPOT, Viewpoints|

In this episode of JUICE TRENDSPOT, Alec Pollak explains some of the different ways to make sites rank higher in Google and Bing.

As we know, just simply having Web content does not imply that it will be ranked high in Google and Bing for that content. In addition to search engine optimization (SEO), which can greatly help in ranking, other content optimization tactics can be used to achieve this goal.

As Danny Sullivan, Founding Editor of Search Engine Land, and Duane Forrester, Senior Production Marketing Manager at Bing Webmaster Program, explained, a better rank depends not so much on the quantity of content as much as how relevant the content is for the topic of the site. Also, the level of engagement that is sustained by the user once they are on a site can increase
rankings. So if a site has relevant content for the subject matter at hand, and the user is interacting a great deal with that content, the ranking goes up. In essence, the more of an expert you become in a specific niche and grow from there, the more your rankings will grow with it.

Not all forms of content affect ranking though. For instance, while syndicated content offers valuable marketing benefits by exposing a brand in many places at once, it does not impact ranking efficiently. The search engines know that the information is duplicative to the source Web Site.
So it’s important to link syndicated content back to its source so that traffic is attributed to the right place for search engines to compute. By using some of these best practices measures, watch your site soar to new heights!

Trend: Use content optimization for higher ranking

This JUICE TRENDSPOT episode features: Alec Pollak, VP, Director of User Experience of JUICE Pharma Worldwide. Twitter: @apollak

For more information:

SXSW Description: How to Rank Better in Google and Bing

Presenters: Danny Sullivan, Founding Editor of Search Engine Land, and Duane Forrester, Senior Production Marketing Manager at Bing Webmaster Program

Building a web site doesn’t guarantee that it will automatically be loved by search engines. Having some SEO (search engine optimization) savvy can be a big help. But SEO doesn’t mean terrible design or black-magic tricks. Instead, there are recommended best practices that all publishers should consider that please both search engines and human visitors. In this session, representatives from Google and Bing
provide this type of advice. The’ll cover things you can do within your own site as well as “off the page” activities and “signals” that have an impact on rankings, such as social media sharing. It’s all Q&A. Bring your top questions and learn how these major search engines rank your pages, right from the source.



Optimal SEO is an ever moving target so it always helps to keep up with the latest tips and share what we learn. What are your best practices for SEO? 

About the Author:

Ben Putman
SVP, Creative Technology and Innovation

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