Creating a Campaign Consumers Will Remember

By | 2016-11-04T16:57:30+00:00 September 2, 2014|Advertising, Viewpoints|

Solid partnerships are the backbone of solid creative.

For the US launch of UBERA, an herbal supplement from ProPharma Pharmaceuticals, our goal was twofold:

  1. make the product name “sticky” in the minds of health-conscious consumers and
  2. use storytelling to reinforce how a healthy heart and mind makes for a happy, healthy you.

In collaboration with our production/animation partner, Nathan Love, and our terrific clients at ProPharma, the end result was as delightful to create as it is to watch. We’re pleased to introduce Heart and Brain—2 characters who will take you on the UBERA journey. We dare you to not to smile while watching these 2 in action.

 

About the Author:

Emily White Paul

Group Copy Supervisor

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