Everybody knows our healthcare system is overloaded. Enter Sophie, the virtual health avatar created by Geppetto Avatars. Sophie has some remarkable and unique characteristics, including 3D animation and the kind of emotional intelligence that can understand body language and tone of voice, as well as the spoken word. She can not only schedule appointments but also collect a patient’s history and other relevant data—all while responding with intelligence and heart. But beyond this amazing opportunity is what Sophie could mean for the pharma marketing and sales industry. Just imagine what Sophie could accomplish if deployed between rep calls to deliver important marketing and educational messages. With artificial intelligence like Sophie, the sky’s the limit, and this is why we are nominating her for Best New App in the JUICE GameChanger Awards.